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Microsoft Unveils ‘Inspiring’ Ad During Super Bowl Featuring Kids With Additional Needs

Microsoft Unveils ‘Inspiring’ Ad During Super Bowl Featuring Kids With Additional Needs

16 minutes ago 0  Shares Microsoft Unveils ‘Inspiring’ Ad During Super Bowl Featuring Kids With Additional Needs Mon Feb 04 2019 03:14:00 GMT+0000 (GMT) Mon Feb 04 2019 03:27:19 GMT+0000 (GMT) Stewart Perrie Stewart Perrie in  Entertainment Powered by Gaming is no easy hobby. People who have played for years can be lightning fast on…


Gaming is no easy hobby. People who have played for years can be lightning fast on the joystick, making you feel like a total noob all day every day.

That’s the case for abled-bodied people. How about the people who might have a physical disability?

Well, Microsoft has unveiled an advertisement during the Super Bowl match between the Los Angeles Rams and the New England Patriots, which addresses that very point.

The two-minute long ad features Grover, Shaun, Ian, Taylor and Owen, who all have physical disabilities. They’re all kids and they all love gaming.

They explain how regular controllers don’t work with their bodies and find that it can sometimes be frustrating to play their favourite games.

But Microsoft developed a new controller for people just like these kids that kind of looks like a mini DJ turntable deck. This allows them to crack on withCall of DutyorFIFAjust like their able-bodied mates.

While it’s a massive plug for the product (what ad isn’t), it’s a beautiful display from a company showing that their content is for everyone. And Microsoft is banking on that image with their tagline ‘When Everybody Plays, We All Win’.

Credit: Microsoft
Credit: Microsoft

One really touching moment from the clip comes with Owen’s parents, who express how awesome it is that their son can interact with his friends without falling behind.

Owen’s dad tearfully says to the camera: “One of the biggest fears, early on is ‘how will Owen be viewed by the other kids? He’s not different when he plays.”

The other parents echo similar sentiments that they don’t’ want their kids to feel defeated just because of their disability.

People who saw the ad couldn’t help but feel emotional.

Credit: Microsoft
Credit: Microsoft

One person wrote: “I play on PlayStation and Nintendo but this is truly something, I almost cry with joy seeing others enjoy games and that’s what gaming is all about is enjoyment, Thank you Microsoft for caring and giving others who can’t experience gaming like we can a chance.”

Another added: “I saw this as an ad on another video, and now I’m crying. What’s incredible is the can-do spirit of these kids. It’s inspirational.”

A third said: “In tears right now. As a parent of a gamer and knowing how much that connection to his friends means- and recognizing the statement “when he plays, he’s not different”, this hits me in the heart. So very well done. BRAVO.”

It’s awesome to see a company looking out for everyone who plays their content. Let’s hope more companies follow suit.

Featured Image Credit: Microsoft

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

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