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​Asda Launches New Flavoured Gins Based On Classic Childhood Sweets

​Asda Launches New Flavoured Gins Based On Classic Childhood Sweets

2 days ago 4.4K  Shares ​Asda Launches New Flavoured Gins Based On Classic Childhood Sweets Mon Jun 17 2019 12:32:10 GMT+0000 (UTC) Mon Jun 17 2019 12:32:44 GMT+0000 (UTC) Jess Hardiman Jess Hardiman in  News Powered by Gin is the perfect summertime tipple, especially given that these days we're treated to all kinds of garish…


Gin is the perfect summertime tipple, especially given that these days we’re treated to all kinds of garishcoloursand unusualflavours. Simply grab that giant Spanishcopaglass, pop in a sprig of thyme, some juniper berries and a grapefruit wedge and you honestly feel like the fanciest bastard on the BBQ scene.

ButAsda’slatest ace card might just be a step up from the rest, because the supermarket’s new range of gins are not only bright andcolourful(which in itself would be enough to impress everyone at your next soiree), but they’re also inspired by the classic sweets of your childhood – we’re talking sherbet lemon,parmaviolets and pear drops.

The Sherbet Lemon Gin. Credit: Asda
The Sherbet Lemon Gin. Credit: Asda

But it gets better still, as it’s not just the candy-inspiredflavoursthat will be a talking point.

While the lemon sherbet and pear drop gins have a shimmery appearance, theparmaviolet also transforms from a deep purple to light pink when mixed with tonic water.

The expert team at Asda also advise that the mixers are just as important as the spirits they’re teamed with, so they’ve also worked withthe supermarket has worked with mixologists to mastermind a new line of equally specialflavours.

The Pear Drop Gin. Credit: Asda
The Pear Drop Gin. Credit: Asda

Choose between Rhubarb Soda with a Hint of Cardamom, Lemonade with Sicilian Lemon, Soda Water with a hint of Sicilian Lemon, Blood Orange & Rosemary Tonic Water and Pink Grapefruit & Peach Tonic Water. You’ll even find new ‘Gin Wheels’ in store to guide you to the perfect pairing.

God, just think of your mates’ faces when you whip all this out next time they’re round – they’re not gonna know what’s hit them as they sip on their stubbies of lager.

Launching in store and online today as part ofAsda’sExtra Special range, the tipples retail at £18 per 70cl bottle and have an alcohol by volume (ABV) content of 40 per cent.

The Parma Violet Gin. Credit: Asda
The Parma Violet Gin. Credit: Asda

Ed Sowerby, ASDA spirits product manager, said: “Novelty, quality gins have become a summer must-have for customers looking to entertain with flair andflavour.

“Working closely with our suppliers, we’ve created a range of gins which are both glitzy and gorgeous to look at, but also deliver popularflavoursthe nation knows and loves.”

Now we just need some of that elusive sunshine to complete the package…

Featured Image Credit: Asda

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Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics – indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel (yeah, yeah, I know) and everything else in between. You can contact Jess at [email protected]

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