AI is digitally pasting products into your favourite films and TV

Technology 18 November 2019 By Donna Lu Modern Family has digitally inserted adsAbc-Tv/Kobal/ShutterstockAd blockers aren’t going to be useful for much longer. Major entertainment companies including NBC Universal and 20th Century Fox are now using artificial intelligence to digitally insert advertisements and products into movies and TV shows after they have been filmed. The firms…



Technology



18 November 2019

By Donna Lu

Modern Family

Modern Family has digitally inserted ads

Abc-Tv/Kobal/Shutterstock

Ad blockers aren’t going to be useful for much longer. Major entertainment companies including NBC Universal and 20th Century Fox are now using artificial intelligence to digitally insert advertisements and products into movies and TV shows after they have been filmed.

The firms are using technology developed by UK company Mirriad to insert flat posters on buildings, walls and buses in already-filmed scenes and even to add 3D objects. It has the potential to make advertising more targeted and ubiquitous than ever before, and also virtually impossible to avoid. The technology …

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