Image copyright Getty Images A Swedish internet company broke gender discrimination rules by using a popular meme in an advertisement, the country’s advertising regulator has ruled.Bahnhof posted a version of the “distracted boyfriend” meme on Facebook, to advertise job vacancies.The image, which shows a man looking at a woman in a red dress while his…
A Swedish internet company broke gender discrimination rules by using a popular meme in an advertisement, the country’s advertising regulator has ruled.
Bahnhof posted a version of the “distracted boyfriend” meme on Facebook, to advertise job vacancies.
The image, which shows a man looking at a woman in a red dress while his girlfriend looks on in horror, has been widely parodied online.
But the regulator said the image was discriminatory to both men and women.
Bahnhof’s version of the meme shows:
“you”, the distracted boyfriend
“Bahnhof”, the woman in a red dress
“your current employer”, the girlfriend looking on in horror
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