A growing trend in home decor is the revival of argyle patterns — once popular in fashion — now making waves in homeware. Source: idealhome.co.uk.
What Is Argyle?
Argyle is a pattern of intersecting chevrons or diagonal stripes, traditionally associated with formal wear like ties and suits.
It originated in the 19th century, with early versions appearing in Scottish tartan fabrics. The pattern has since been adapted across industries, from sportswear to luxury fashion.
Why Is It Resurging in Homes?
Designers and consumers are turning to argyle as a symbol of warmth and nostalgia.
It’s seen as a ‘cosy’ aesthetic — one that evokes comfort, tradition, and a sense of home.
As homes become more personal and layered, the pattern offers a tactile, visual element that stands out from minimalist designs.
Key Homeware Brands Leading the Trend
- George Home: Offers argyle throws and cushions in a range of colours. Their red argyle throw is available in a 120x150cm size, ideal for living rooms or beds.
- Matalan: Provides affordable argyle cushions and blankets. These are often sold in sets, making them easy to incorporate into a room.
- ASDA Direct: Carries argyle products under the George Home brand, including green and red options. These are available in both throw and cushion formats.
Each brand offers different price points and materials, from brushed cotton to polyester blends. The range cater to both budget-conscious buyers and those seeking premium textures.
Consumer Response and Feedback
Many users report that argyle adds a sense of warmth and personality to their interiors.
One customer noted: ‘I bought a green argyle cushion for my sofa — it’s not flashy, but it feels like a piece of my childhood.’
Others appreciate the pattern’s versatility. It works well in both modern and traditional settings, especially when paired with neutral tones.
Limitations and Criticisms
Not all consumers embrace the trend.
Some find the pattern too loud or outdated, especially in minimalist or Scandinavian-style interiors.
There is also a concern about overuse — when argyle appears in too many products, it can feel repetitive or commercialised.
What to Watch Next
Designers may experiment with variations — such as smaller-scale argyle or mixed patterns — to maintain freshness.
For more on current home decor trends, visit the Ideal Home trends page.
Explore George Home’s argyle throws at direct.asda.com.
Check out a green argyle cushion at direct.asda.com.
Sources & further reading
Featured image: Purple cushions on a day bed with wooden wall panelling and grey carpet. Via original publisher. Image source
