A new survey by Visa reveals increasing consumer interest in stablecoins across the Asia-Pacific region.
Key Findings from the Visa Survey
Visa surveyed 14,250 people across the Asia-Pacific region.
- Interest in stablecoins is growing, with a significant portion of consumers expressing openness to using them in the near future.
- Only a small number of respondents accurately understood how stablecoins work.
- Concerns about fraud and scams remain the leading barrier to adoption among those aware of stablecoins but not yet using them.
- Consumers are increasingly interested in using stablecoins for everyday purchases, travel, and cross-border transfers.
A stablecoin is a digital currency pegged to a stable asset—such as a fiat currency like the US dollar or the Japanese yen.
Unlike many cryptocurrencies, stablecoins are designed to maintain a stable value, reducing volatility.
Visa’s research shows consumers are beginning to see how stablecoins could support everyday spending, travel, and cross-border transfers.
Why This Matters for Payments in APAC
The Asia-Pacific region has about 2.5 billion consumers, many of whom are middle-class and increasingly digital.
Asia already leads global stablecoin flows and on-chain activity.
Payment providers are now working to turn this demand into everyday, usable products.
Visa has expanded its stablecoin settlement network and is supporting a wider range of tokens and blockchains.
Its partner Reap is preparing local-currency stablecoins—for example, Hong Kong dollar, won, and yen tokens—for 24/7 foreign exchange settlement in Asia and beyond.
What to Watch Next
As stablecoin adoption grows, the focus will shift from awareness to trust and usability.
Consumers are increasingly interested in using stablecoins for everyday purchases, travel, and cross-border transfers.
Providers must now deliver familiar, secure, and scalable payment experiences that match users’ real-world needs.
Visa’s head of digital currencies in APAC, Nischint Sanghavi, said: Consumers are beginning to see how stablecoins could support the ways they already spend and move money.
He added: The opportunity now is to turn that interest into trusted and familiar payment experiences that work at scale.
The survey confirms a shift in consumer thinking, even if understanding remains limited.
While interest is rising, widespread adoption depends on overcoming concerns about security and fraud.
Visa’s findings highlight a growing market opportunity in the APAC region—where digital payments are evolving rapidly.
For more on stablecoin trends and digital finance in Asia, see the original report at Visa and APAC stablecoin adoption.
Sources & further reading
AI-generated illustration.
