The Silver certification covers all Point A properties except two recent openings, with sustainability credentials now driving 9% higher bookings and premium pricing.
Point A Hotels has achieved Silver accreditation from Green Tourism, a leading independent sustainability certification programme for the travel, tourism and hospitality industry, reinforcing its commitment to responsible growth across the United Kingdom and Ireland.
Awarded in February 2026, the accreditation applies across all Point A Hotels properties, excluding Liberties and St Andrew Square, as they have recently opened, and will be submitted for certification later this year. Green Tourism is a globally recognised, customer-facing certification programme that assesses businesses against a robust framework built around three core pillars: People, Place and Planet. Businesses must submit detailed evidence across environmental, social, and operational criteria – such as solar energy use, green roofs, employee wellbeing initiatives, and BREEAM certifications. Each application is independently assessed to ensure rigour, transparency, and credibility.
Silver accreditation reflects strong performance and meaningful progress across sustainability measures, positioning Point A among a growing group of hospitality brands embedding responsible practices into everyday operations.
This milestone comes at a time when sustainability is influencing both traveller behaviour and commercial performance. According to the SiteMinder Changing Traveller Report, hotels with verified eco-certification have seen a 9% increase in bookings on booking.com, and 70% of travellers are open to paying more for sustainable accommodation.
Verified sustainability credentials are also becoming increasingly important in ESG assessments, influencing property valuations, financing and refinancing decisions. Independent accreditation therefore delivers both environmental and commercial advantage.
As a modern, budget brand, Point A has focused on reducing operational impact while maintaining a streamlined guest experience. The Silver accreditation formalises these efforts within a recognised global framework and provides a clear benchmark for continuous improvement.
Sustainability at Point A is not a finished project, it is a long term journey the business is actively committed to shaping. Liberties and St Andrew Square will enter the certification process later this year, marking the next step in that progression. As the portfolio grows, Point A will continue to evolve how its hotels are designed, built and operated, embedding smarter environmental practices and measurable impact across its People, Place and Planet commitments. The Silver accreditation is an important milestone, and it also sets a clear foundation for continuous improvement in the years ahead. Plaques and certificates will be displayed across accredited hotels in the coming weeks, providing guests with visible assurance that Point A meets a trusted global sustainability standard.
About Point A Hotels
Founded in 2017 by the Queensway Group, Point A Hotels is a city-centre brand built on a people-first philosophy, placing genuine hospitality at its core. With over 50 years experience operating, managing and developing hotels, Queensway Group has shaped Point A into a growing urban portfolio, now established across four cities in the UK and Ireland. Designed for modern travellers seeking smart, affordable stay in prime locations, Point A Hotels put the best of the city right on the doorstep. Each property features thoughtfully designed, compact rooms that maximise comfort through intelligent use of space, delivering everything guests need and nothing they don’t.
