Sega Cancelled its ‘Super Game’ Due to ‘Scale of Investment’

Sega Cancelled its 'Super Game' Due to 'Scale of Investment'



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William D’Angelo
, posted 1 hour ago / 330 Views

Sega president and COO Shuji Utsumi in an interview with Nikkei (via VideoGamesChronicle) has explained why the company cancelled its “Super Game.”

The Super Game was Sega’s attempt to make a popular live service game, but because of the current state of the industry it became too much of a financial risk.

“While our transmedia strategy centers on expanding IP-related businesses beyond the gaming sector, Sega is, after all, a company built on games,” said Utsumi.

“Within the gaming industry, Games as a Service is an area we simply cannot ignore. If we can successfully roll out an IP we created from scratch on a large scale globally, the rewards would be immense.

“We hypothesized that we possessed the necessary technology and attempted to pursue this, but as we proceeded with our analysis, we realized that the scale of investment and operations would have to grow enormously to match the scale of the service, and we began to see the challenges involved.

“As a result, taking into account the global situation, we determined that taking on this challenge at this time would be too risky. That is why we halted development of Super Game. However, I still believe there is a business opportunity here, and we will continue to pursue this business.”

Utsumi did add that Sega hasn’t 100 percent backed out of the live service market. Specifically cited Phantasy Star Online 2: New Genesis, Sega Football Club Champions 2026, and rhythm game Hatsune Miku: Colorful Stage.

“Additionally Total War: Warhammer 40,000, developed by our group company The Creative Assembly and scheduled to undergo a closed beta test later this year, is also expected to be a Games as a Service-style title that will continuously expand its game world after launch,” he added. “We are currently nurturing these existing projects, while also keeping a close eye out for the next opportunity.”


A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.

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