TrustYou presented the Award of Excellence at the HSMAI Europe & HFTP Networking Evening, reinforcing a two-year strategic partnership dedicated to advancing hospitality excellence across Europe.
TrustYou presented its data-driven Excellence Award to Hotel Maistra 160 for achieving a 98.75 guest satisfaction score based on verified feedback.
MUNICH — TrustYou, the AI-first global hospitality platform, joined HSMAI Europe and the Hospitality Financial and Technology Professionals (HFTP) for a landmark networking evening at the Radisson Collection Hotel in Berlin on March 4, 2026 — held in connection with ITB Berlin, one of the world’s leading travel trade shows. The event showcased TrustYou’s deepening commitment to its strategic partnership with HSMAI Europe and highlighted the power of industry collaboration in driving hospitality forward.
An Evening That Embodied the Spirit of Hospitality
Set against the breathtaking panorama of the Berlin skyline — with a full moon rising over the city — the evening welcomed hospitality professionals for an unforgettable night of connection, conversation, and celebration. The Radisson Collection Hotel provided a spectacular setting, and from the moment guests arrived, the room filled with energy as new connections were made and long-standing relationships renewed.
The evening was formally opened by Thomas Atzenhofer, Deputy CEO at HFTP, who welcomed attendees on behalf of Ingunn Hofseth, President and CEO of HSMAI Europe. His warm introduction set the tone for an engaging and memorable gathering that reflected the very best of what the hospitality community represents.
TrustYou Excellence Award: A Data-Driven Standard for the Industry
A defining moment of the evening was the presentation of the TrustYou Excellence Award — one of the hospitality industry’s most rigorous and transparent hotel recognition programmes. Unlike traditional awards, the TrustYou Excellence Award is not jury-based and not pay-to-win. It is determined exclusively by verified guest feedback, aggregated across more than 50 global review platforms and millions of data points, reflecting consistent performance over a full 12 months.
In each city, only a select number of hotels achieve this distinction — making every recipient part of an exclusive group that has earned the genuine trust of their guests. The award is designed to become the hospitality industry’s definitive data-driven quality benchmark: the guest voice equivalent of a Michelin Star.
At the Berlin evening, Marcel Stiller, Vice President Business EMEA at TrustYou, presented the award to Jan Ennker, representing Hotel Maistra 160 — a property that achieved an exceptional TrustYou score of 98.75, placing it among the very best in its market. The award was received to warm applause from an audience of hospitality leaders.
“This award reflects the real voices of real guests — millions of verified data points that tell a consistent story of excellence,” said Marcel Stiller. “Hotel Maistra 160’s score of 98.75 is a remarkable achievement, and it was a privilege to celebrate it with the HSMAI Europe community. At TrustYou, we believe that recognising this kind of performance — transparently and independently — raises the bar for the entire industry.”
A Strategic Partnership Built on Shared Values
The Berlin evening is the latest milestone in a two-year strategic partnership between TrustYou and HSMAI Europe — a collaboration grounded in a shared vision: to equip hospitality’s commercial leaders with the tools, insights, and connections they need to thrive in an increasingly data-driven industry.
Through this partnership, TrustYou and HSMAI Europe are:
- Co-creating educational content and thought leadership that advances revenue management, sales, and marketing practices across Europe;
- Connecting TrustYou’s AI-powered guest intelligence with HSMAI Europe’s network of commercial leaders and decision-makers;
- Recognising operational excellence through the TrustYou Award of Excellence at key HSMAI Europe events;
- Supporting the next generation of hospitality professionals through events such as the Commercial Career Start Program and the Leadership Development Camp.
Our partnership with HSMAI Europe reflects our deep belief that hospitality thrives on relationships and shared expertise. Berlin was a wonderful reminder of why we do this work — to build meaningful connections that drive our industry forward.
Marcel Stiller, Vice President Business EMEA, TrustYou
“What I love about our industry is the willingness to come together, share ideas, and support each other. Partnerships like the one with TrustYou help strengthen our community and create the connections that move hospitality forward.”
Ingunn Hofseth, President & CEO, HSMAI Europe
“Thank you very much for this wonderful award! As a hotel that only opened two years ago, we are incredibly proud to now be considered the best hotel in Europe in the field of reputation management. This award belongs above all to our entire team, who work passionately every day to delight our guests. We take this award as an incentive to continue setting the highest standards in the future—for our guests, for Europe, and for the entire industry”
Looking Ahead: A Packed 2026 Agenda
The Berlin event marks the beginning of a busy year of collaboration. TrustYou and HSMAI Europe will continue to engage hospitality professionals at a series of events across Europe in 2026, including Commercial Strategy Forums in Athens, Lisbon, and beyond, Power Up networking events across major European cities, and the flagship Leadership Development Camp in Paris this May.
About TrustYou
TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system:
- Customer Experience Platform (CXP): Centralizes all reviews and surveys, applies AI-driven analysis, and automatically responds to feedback with ResponseAI. Hotels gain deeper insights into the guest experience, strengthen their online reputation, and make more informed service decisions.
- Customer Data Platform (CDP): Consolidates all guest data into so-called Golden Profiles, integrates consent management, and enables precise audience segmentation. This powers personalized marketing campaigns, drives more direct bookings, and fosters long-term guest loyalty.
- AI Agent: Handles 100% of inbound communication—24/7, in any language, and across all channels. The TrustYou Agent delivers instant, context-aware responses, support bookings, upselling, and free up operational teams.
With TrustYou, hotels invest in a future-ready platform that makes the Always-Reply Future a reality: better guest experiences, more direct revenue, and more efficient operations.
Learn more at www.trustyou.com.
Media Contact
Bláthnaid King
Marketing Manager [email protected]
