Google has launched a new platform allowing businesses to connect their apps to AI experiences in Search and the Gemini app. Source: techcrunch.com.
What Happened
The Connected Apps Platform is now in public preview for U.S. developers. It lets any business or developer build and submit apps that work with Google Search or the Gemini app.
Users can securely link third-party services—like Canva or YouTube Music—to Google’s AI tools. This lets them perform actions directly in AI interfaces, such as designing a flyer or building a playlist.
How It Works
Developers first connect their app to a cloud-hosted Model Context Protocol (MCP) server or Android MCP using AppFunctions APIs.
They then use the Google Connected Console to register, test, and submit their app. They can choose whether it appears in Google Search, the Gemini app, or both.
After launch, developers see real-time data on traffic, response speed, and errors. They keep full control over their brand, including verified logos and authenticated accounts.
Current Offerings
Google already has over 50 connected apps in Gemini. These include partners like Adobe, Experian, Localiza, and Peloton.
Google’s own services—such as YouTube Music, Google Photos, and Google Workplace—are also available. These show how deeply the platform integrates with core Google products.
Google Search currently offers apps like Instacart, Canva, YouTube Music, and Yahoo Fantasy Football. More integrations will roll out over the coming weeks.
Meditation app Calm is set to launch on both Gemini and Search soon. This shows Google expanding into wellness through AI experiences.
Why It Matters
This could change how users interact with digital tools. Instead of switching between apps, users might complete tasks through a single AI-powered interface.
Like SEO helped websites appear in traditional search, this platform may become a new way for businesses to reach users through AI.
Limitations and Open Questions
The platform is only available to U.S. developers. There’s no date for global rollout. Google hasn’t shared how many apps will be added or how fast they’ll appear.
Other AI services like ChatGPT and Meta’s Muse have tried similar integrations. Google’s large user base may give it an edge. But users may still prefer traditional apps over AI workflows.
What to Watch Next
Developers must decide if their services benefit from AI integration. Google will track usage to improve the platform over time.
Users may soon see more AI-driven tasks—like designing content or making playlists—without switching apps. As more services join, the line between apps and AI tools may blur.
Sources & further reading
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