Jennifer Lawrence has launched her new haircare line, mes°, with three products available for purchase. This initiative marks a significant step in her personal brand expansion, blending celebrity influence with scientific innovation in hair care. Source: justjared.com.
What’s in the mes° Haircare Line?
The collection includes three products designed to support daily hair care routines between washes, catering to individuals who value both style and scalp health without frequent washing.
- Multitask Repair Mask: Priced at $52, this product is applied to dry hair before shampooing. It can be left on for five minutes or longer. After washing, it helps deliver a glossy, slicked-back look, making it ideal for those seeking a polished finish without a full wash.
- Good Roots Volume Mist: At $34, this mist is sprayed onto damp roots after washing. It lifts hair and balances scalp oiliness, helping to maintain volume and reduce the appearance of flatness.
- Off-Duty Restyling Serum: Priced at $44, this two-phase serum refreshes and reshapes hair between washes. It offers heat protection up to 450 degrees Fahrenheit when used with a flat iron, compared to a standard shampoo. This feature makes it especially useful for those who style their hair with heat tools regularly.
Where to Buy the Products
All products are available on the official mes° website, mesbeauty.com . The site also offers a bundled set called the Low Maintenance° Edit , which includes all three launch products.
Personal Routine and Philosophy
Jennifer Lawrence shared her own hair care routine with InStyle. She uses the Multitask Repair Mask before washing her hair, followed by the Good Roots Volume Mist after showering, and ends with the Off-Duty Restyling Serum to restyle her hair. Lawrence said she typically washes her hair once a week. She emphasized that her goal wasn’t perfection, but rather a routine that aligns with everyday life’s messiness.
She stated: "I didn’t want the goal to be my hair is perfect. I wanted something that would fit in with the messiness of life." This philosophy reflects a broader shift in beauty standards, where natural, lived-in appearances are increasingly valued over polished, idealized looks.
Background and Development
The mes° line was developed in collaboration with biotechnology company Arcaea. This partnership combines scientific innovation with practical hair care solutions. The development process likely involved rigorous formulation testing to ensure effectiveness and safety, though specific details about ingredient sourcing or clinical trials are not available in the source.
Limitations and Open Questions
There is no information in the source about clinical testing, ingredient sourcing, or long-term efficacy of the products. While the line offers heat protection and styling benefits, its performance under real-world conditions remains unverified. Details about environmental impact, packaging, or sustainability are not provided in the source.
What to Watch Next
Future product releases, expansions, or retail availability may be announced on the official mes° website or through media coverage. Additional details about ingredient composition or scientific backing will be needed to assess broader consumer value.
Sources & further reading
Featured image: Getty Images — Getty Images. Via original publisher. Image source
