Kim Kardashian has joined forces with her four sisters to promote SKIMS’ holiday campaign. Source: justjared.com.
What Happened
Kim Kardashian, along with her sisters Kourtney, Khloe, Kendall Jenner, and Kylie Jenner, participated in a holiday advertising campaign for the fashion brand SKIMS.
The campaign features the women in lingerie and pajamas, with photos released on the website Just Jared.
The SKIMS Holiday Shop launches on October 29, 2026. It includes sleepwear such as a long-sleeve button-up set and intimate apparel like a lace bralette and boyshorts.
Key Facts
- Kim Kardashian is the co-founder and Chief Creative Officer of SKIMS.
- The campaign includes all four of Kim’s sisters: Kourtney, Khloe, Kendall, and Kylie Jenner.
- Photos of each sister in loungewear and lingerie were shared publicly.
- The holiday campaign emphasizes inclusivity and comfort, offering products for personal and gift use.
Background
SKIMS, founded by Kim Kardashian, began as a lifestyle brand focused on intimate apparel and sleepwear. It has grown into a widely recognized brand with a strong presence in the fashion and lifestyle space.
The holiday campaign is an annual tradition for the brand. It aims to connect with consumers during the festive season, offering products that reflect comfort and personal style.
Kim described the campaign as a family event, highlighting the joy of bringing her sisters together for a shared creative project.
“The holidays have always been such a special time for our family, so getting to bring all my sisters together for this year’s SKIMS holiday campaign was so much fun,” Kim said in a statement.
She added that SKIMS has become part of many people’s holiday traditions, and the new collection includes items for both personal use and gifting.
Why It Matters
The campaign reflects the brand’s focus on accessible, stylish, and inclusive fashion for everyday life.
By involving family members, SKIMS reinforces a personal connection with its audience. The presence of multiple well-known figures adds visibility and credibility to the campaign.
The holiday collection is designed to appeal to a broad audience, from casual wear to intimate apparel, emphasizing comfort and self-expression.
Limitations and Open Questions
The source does not provide details on how many people viewed the campaign or its sales performance.
There is no information about public or media reactions, or whether the campaign faced any criticism.
While the campaign is presented as a family effort, the source does not clarify the roles or contributions of each sister beyond their appearance in photos.
SKIMS has not released data on the collection’s expected reach or target demographics.
What to Watch Next
Consumers will be able to shop the SKIMS Holiday Shop starting October 29, 2026.
Follow the official SKIMS website for product details and availability.
For more on Kim Kardashian and her brand, see Kim Kardashian’s official page.
Explore more about Kourtney Kardashian at Kourtney Kardashian.
Learn about Khloe Kardashian’s work in fashion through Khloe Kardashian.
Sources & further reading
Featured image: Kardashian-Jenners in Skims holiday campaign — Credit: Nadia Lee Cohen. Via original publisher. Image source
